CA/
Portrait / 2026
Chris Ashby

I lead product marketing for BILL’s Spend & Expense ecosystem, turning a dense financial platform into something a finance team can understand in one sentence.

I build at the intersection of GTM, AI, product, and taste—usually by shipping the thing instead of writing a deck about it.

Currently
BILL · Spend & Expense
Focus
Positioning, launch, GTM
Based
Alpine, Utah

Chris Ashby · Product marketing · Alpine, Utah

I make complicated products easy to say yes to.

Selected work

BILL

Spend & Expense

Positioning and launches for a multi-product expense ecosystem.

View work →

StyledSpace

Upload a room. Choose a style. Get a shoppable AI redesign.

Building now →

StreamLaunch

Independent product venture built and operated from 2022–2024.

Past venture · 2022—2024

Selected projects / 01—03

Stories built to move products.

Strategy, positioning, launches, and new ventures—each shaped around the actual problem people need solved.

2019$1.6M
2022$8.8M
28 / 28
successful launches
02 / SILVERONYX

Nature’s Nutrition

E-commerce · Growth · 2019—2022

Turned the company’s lowest-performing portfolio into its second-highest performer, combining customer research, product creation, marketplace storytelling, and disciplined experimentation.

109 products.
6× annual sales.
The same living room redesigned by StyledSpace in a warm transitional styleOriginal living room before its StyledSpace redesignBeforeAfter
Upload → Style → Redesign → Shop
StyledSpace.io ↗
03 / STYLEDSPACE

From room photo to shoppable redesign

AI interior design · Product + brand · Building now

Building an AI interior design suite that lets people upload their room, choose from styles shaped by real designers, see a photorealistic redesign, and shop the pieces that bring it to life.

Your room in.
A shoppable vision out. ↗

Technical enough to understand the product. Creative enough to find the story. Commercial enough to make it move.

Full profile

A founder’s mindset inside a product marketer’s toolkit.

I work at the intersection of product development, go-to-market strategy, and entrepreneurial experimentation. I care about the sharp idea, the useful detail, and the systems that help good work scale.

Portrait of Chris Ashby

Work experience

BILL2022—Now

Product Marketing Manager

Own product marketing for Spend & Expense, including cards, credit, rewards, travel, transaction management, and AI-powered features.
SilverOnyx2019—2022

Product Marketing Manager

Scaled a 109-product portfolio from $1.6M to $8.8M and launched 28 new products across Nature’s Nutrition and related brands.
StyledSpaceBuilding now

Founder / Product Builder

Developing an AI-driven interior design platform that turns inspiration into an intentional, achievable space.
Portfolio growth
28Products launched
0→1BILL Travel GTM
109Products managed